UK Freelance Copywriter & Content Strategist
Grown-up website content
Define your voice, reflect your brand's evolution, build your authority and attract the right people.
Words that convert
Gently generate best-fit leads and sell your stuff (without sounding like you're selling).
Stand-out positioning
No more 'what do we say, and how do we say it?' Clarity, confidence and credibility.
You're gaining momentum in a crowded market, but try as you might, your DIY web content can't catch up. Your marketing gets bounced around your team like a Bounty in a box of Celebrations.
The result:
Scaling? Yes.
Your messaging? Stuck in version 1.0.
With no clear content strategy and blurred messaging guidelines, you're one time-consuming 'day in the life of' Reel away from full-blown content paralysis.
You've got ambitious growth plans, you know your marketing needs structure. You're seeing competitors thrive, but that generic AI stuff you've been dabbling with isn't cutting it.
But time is tight and expertise is patchy.
You want to be the business that people recommend without hesitation. Trusted from the first click, with content that sells quietly but confidently.
Perhaps it's time to swap...
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Second-guessing your marketing for a clear strategy that aligns with your business goals.
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Cutting corners with generic AI copy for content that connects and converts.
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Parroting your competitors for bold messaging that finally feels like yours.
This is strategic, creative copywriting that drives growth, quietly but confidently.
No marketing manoevers. No unwarranted wordsmithing. No hype.
Just clear, thoughtful communication that educates, resonates, and sells - with just the right amount of pizazz.
Whether you need a high-converting SEO-friendly website, a masterful messaging do-over, done-for-you sales launch content that really sells or a content strategy for sustainable growth, you're in the right place.
Pass me the pen.
These are my signature services.
Content Strategy & Messaging Makeover
Your brand messaging should be clear, consistent, and conversion-focused - but is it?
This is a two-part, done-with-you copywriting service. First, we'll zhush up your messaging and fine-tune your market positioning.
Next, we'll craft a goal-oriented content strategy to keep your brand as the obvious choice and get it selling.
It's a great place to start.
High-Converting Sales Launch Copywriting
You're launching something new, and this time, you want to do it properly.
This is sales launch copywriting for lovely businesses who want strategic, value-led launches.
That's sales pages, lead magnets, email sequences, and supporting content that sounds like you, not an online sales bro.
SEO-Website Copywriting & Blog Content
Collaborative website writing for scaling brands who've outgrown DIY messaging, keyword stuffing, parroting competitors and saying what you think you should say (instead of what you want to say).
Growing businesses need website copy that scales with them, and when the words are rooted in strategy, it will.
This is website copy that finally catches up with your business.
After a bespoke copywriting service for your business?
In need of an email marketing campaign that gets results? Newsletters that are eagerly anticipated by your audience? A well-written sales brochure? Some light editing?
If I can find the hours for your off-menu copywriting project, I will.
Drop me a message with what you have in mind, and if it’s a good fit, we’ll book a call to talk it through.
Some recent copywriting projects
You know the drill. Click images for more.
A high-converting copywriting partner for the long haul
I'm Sarah, a freelance copywriter and content strategist for small-but-mighty businesses, charities and scaling brands who've outgrown DIY content and tired sales formulas that don't fit their values.
I write words that sell, quietly. Because let's be honest, it's noisy enough out there. Everything from SEO-friendly website copy to sales materials that do more than line the recycling bin, brand messaging built to last, and blog content people want to read, I help soon-to-be sector-dominating brands communicate with clarity, confidence and credibility.
With a background in sales and fundraising, I bring a blend of commercial instinct, story-driven strategy and creative intuition to every project. I'll get under the skin of your business, ask the right questions, and write the words that'll get your audience nodding along, not nodding off.
So, if you're ready to ditch generic in favour of *chef's kiss* gold-star purpose-led content marketing that sells with humans in mind, I'm your person.
Calling all awesome do-gooders.
I also write content for charities.
Are you a charity looking for an experienced Surrey-based copywriter?
Whether you need personalised messaging to engage supporters and encourage donations, emotive storytelling for better emotional connections with your audience, SEO-enhanced website copy to boost your online visibility or content for digital campaigns and fundraising, I can help.
"I would have no hesitations in commissioning Sarah for future projects.
She proved to be a fantastic find, producing creative copy of a high-standard which really resonated with our target audiences.
She was professional and personable throughout, delivering the project on time and on budget."
Surrey County Council
"She came highly recommended, and we can see why.
Sarah easily navigated the various inputs and opinions, helping us to identify a clear and focused mission statement that we could all stand behind. She listened attentively to our thoughts was able to distill them into a clear and compelling message that captured the essence of who we are and what we stand for."
Family Voice Surrey
Why work with me?
I'm a business owner, too, and I get it. Running a growing business is no joke. There are a hundred hats to wear and never enough heads. Even with a small team, content marketing, SEO, and website updates keep slipping down the to-do list.
And let's be honest, no one (respectable) actually enjoys self-promotion. It's uncomfortable. Add the fact that you're too close to your own business to see it with clarity, and turning that into content that connects? 🤯
How many blogs should you write? What goes in a welcome email? Are you meant to lead with empathy or hammer the pain points? And ranking on Google? Onto the 'get to it later' pile it goes.
As a copywriter and content strategist, I take that wordy weight off your plate. But it's not just wordsmithery. I blend messaging strategy, creative direction, and marketing psychology to help you:
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Convert more browsers into buyers
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Communicate clearly and confidently
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Tell your story in a way that lands and lasts
TL:DR? I'm here for:
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Conversion-focused (because you want results)
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SEO-savvy (but not an SEO robot)
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Sales-smart strategy (without the sleaze)
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Storytelling meets psychology (creativity with purpose)
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Collaborative and long-term focused (I'm in it for the growth, not just the gig)
Bringing someone new into your business is big. I'm sure you have questions, and here are your answers.
I get it; budgets matter for small businesses, and so does ROI.
I'm not the cheapest, nor am I the most expensive. For my signature services, I have set 'starting from' prices. For bespoke copywriting commissions, I mostly charge by project, and I work loosely, at around a day rate of £425. Sometimes I charge more, sometimes I charge less. It all depends on the project's scope, time, and expertise.
It helps to think of content as an investment that works for you 24/7. It's not just an expense. It drives visibility, trust, and, ultimately, more sales.
Sure, cheap content might save you money now, but I guarantee it won't get the results you're hoping for.
Get in touch to discuss a package that fits your budget and delivers long-term value.
It depends on what 'results' look like for you. If it’s stronger positioning, clearer messaging, and a brand that finally feels right, that can happen the moment your new content goes live.
If it’s SEO impact, audience growth or lead generation, that’s more of a slow-burn. Strategic content builds over time, think months, not days, but when it’s done right, the momentum stacks. I’ll always give you guidance on how to use, repurpose, and amplify your content to get the most from it.
Yes...but not in a 'disappear for six weeks and send you a PDF' kind of way. I lead the strategy, write the words, and take the heavy lifting off your plate. But it’s collaborative where it counts. That means I’ll ask probing questions, dig into your business goals, and make sure your voice and values are packed into every line. So yes, it’s done for you, but it’s built with you. That’s how we make sure it’s not just great copy, but the right copy.
For all projects, I request 50% upfront to secure my time, and the remaining balance will be payable upon receipt of the finished project.
I currently have a 2 week lead time and my signature services all take between 6-8 weeks to complete.
My signature services are best suited to businesses and entrepreneurs who have been up and running for at least three years. Although all businesses can benefit from a professional copywriter service, it's worth considering that it is an investment, and new businesses will likely evolve continuously over the first three years. In all my signature services, we'll be working on your core brand values and messages, so although you don't need to have all the answers, you'll get more from this process if you have a solid idea of who you are, who your target audience is and what your core offers are.
Not sure if your business is ready for telling it like it is, high-converting content?
I get it, budgets matter for small businesses, but so does ROI.
I’m not the cheapest, nor am I the most expensive. I mostly charge by project and I work loosely around a day rate of £425. Sometimes I charge more, sometimes I charge less. It all depends on the scope of the project, the time required and the expertise needed.
It helps to think of content as an investment that works for you 24/7. It's not just an expense. It’s what drives visibility, trust, and ultimately, more sales.
Sure, cheap content might save you money now, but I guarantee it won't get the results you're hoping for.
Get in touch to discuss a package that fits your budget and delivers long-term value.Give it a whirl, see how it serves your business. I’m not here to judge or to convince you otherwise.
But I will say, AI can help with ideas, but it sure as heck can't replace human intuition, nuance, storytelling, and strategy. And that's what makes content work.You're busy running your business - 'Copywriter & Content Strategist' is not a hat you need or want to wear.
Outsourcing your content and handing the blank page to a pro saves you time and gets the job done properly. Worth it? I think so.Figuring out your content strategy is my job. Whether you need SEO-optimised website copy, sales copy for your launch, or engaging email marketing campaigns, I’ll consider all the options and map out what will make the most significant impact.