Surrey-based Freelance Copywriter & Content Strategist
You’re taking up space in your sector, and you’re doing incredible things.
But how do you shout about it, without shouting about it?
With strategic, creative copywriting written to win hearts, generate leads and sell stuff.
SEO web copywriting * Sales pages * Content strategy * Messaging review * Blog writing *
Content that doesn't convert browsers into buyers is about as useful for your business gains as my yoghurt-covered three-year-old at 5.30 pm.
As a professional freelance copywriter, I can tell you that you're right; SEO does matter (getting found on Google is definitely still a thing). Especially if you're a small business with big dreams.
But what's the point of website traffic if your content reads like a garden waste renewal reminder?
Keyword stuffing, AI-generated blog content, and outdated, repetitive sales tactics are great at filling digital space.
But that approach tends to get readers nodding off, instead of nodding along.
Imagine what your business could do with human-written, brand-building, conversation-starting, strategy-led, stand-out-from-the-crowd type content.
Content that adds value, builds trust, and naturally positions you as the industry expert.
Purposeful words written to make readers feel something and compel them to act.
That's the sort of cleverly written content that can make your small but mighty business the obvious choice. It's what sells.
Shall we get to it, then?
So, what content is best for small businesses like yours?
Conversion-focused website and sales copy that drives traffic and sales by making you the obvious choice.
Relevant, authority-building content that shows why you're the expert and answers your audience's questions (before they even ask them).
High-impact email sequences that get to the point and actually sell (because who the heck wants to be 'nurtured').
Hype-free, personality-packed, human-written words that make your reader feel something. Get them nodding along, not nodding off.
Content strategy and done-for-you copywriting services for small businesses who want more cha-ching from their copy
Get the high-converting copy your competitors wish they had
Say hello to effortless content creation that naturally makes your brand the obvious choice, highlights all your best bits and helps you rank on Google. And guess what? It's written by me, a real-life, experienced freelance copywriter - not a robot.
Whether you need a high-converting SEO-friendly website, a masterful messaging do-over, done-for-you sales launch content that really sells or a content strategy for sustainable growth (because, you know it, I know it, quick fixes don't last), you're in the right place.
Pass me the pen. These are my signature services.
Small business content strategy and brand messaging review
Your brand messaging should be clear, consistent, and conversion-focused - but is it?
This is a two-part, done-with-you copywriting service. First, we'll zhush up your messaging and searchability to highlight gaps and fine-tune your market positioning.
You'll get practical recommendations to help you achieve the holy grail of effective copywriting: words that engage, build trust and drive action.
Next, we'll craft a goal-oriented content strategy to keep your brand as the obvious choice and get it selling.
It's a great place to start.
High-converting copywriting for sales pages and new service launches
Launching something new? Exciting!
I offer a sales launch copywriting service that'll give you everything you need (SEO-friendly sales pages, landing pages, high-value lead magnets and more) to sell what you offer - without the long-winded email sequences, pushy gimmicks and outdated sales funnel faffery.
Punchy, conversion-driven copy that focuses on all your juicy benefits, transformational stories and expertise. This is selling how you'd want to be sold to.
No gimmicks. No endless nurture sequences.
Just words that work.
SEO-website copywriting & blog content for small businesses with big dreams
A done-for-you, human-written, SEO-friendly website that gets you found, builds trust and converts curious lurkers into loyal customers.
If you’re serious about consistent growth, your web copy has to do more than tick keyword-stuffed SEO boxes and take up digital space.
Old way (nodding off): Long, generic, and stuffed with unnecessary info. Served with a side of keyword salad.
New way (nodding along): Clear, authoritative, written to sell with ease.
After a bespoke copywriting service for your business?
In need of an email marketing campaign that gets results? Newsletters that are eagerly anticipated by your audience? A well-written new sales brochure? Some light editing? If I can fit in your bespoke copywriting project, I will. Get in touch with your requirements, and let's have a call to discuss the next steps.
Some recent copywriting projects
You know the drill. Click images for more.
A high-converting copywriting partner for the long haul
I'm Sarah, a freelance copywriter and content strategist for small businesses and charities in Surrey and beyond.
I write words that sell stuff. Whether you need personality-packed, SEO-driven website copy, high-impact sales materials, a monthly blog writing service or conversion-focused email campaigns, I've got that 'I'm here for it all!' energy.
With over a decade of experience in sales, fundraising and copywriting, I bring a hard-won balance of marketing know-how, pack-a-punch storytelling, and creative intuition to the Google doc.
I'm your trusted content partner, the one who gets your brand and makes sure your audience does, too.
It's a personal mission of mine to rid the online world of AI-generated sameness. Let's start treating buyers with respect and sell to them how we'd like to be sold to, don't you think?
Calling all awesome do-gooders.
I also write content for charities.
Are you a charity looking for an experienced Surrey-based copywriter?
Whether you need personalised messaging to engage supporters and encourage donations, emotive storytelling for better emotional connections with your audience, SEO-enhanced website copy to boost your online visibility or content for digital campaigns and fundraising, I can help.
"Working with Sarah was faultless. She understood what we were after from the word go and the entire process was smooth, clear and professional. She nailed our tone of voice and delivered exactly what we were looking for and more."
Fran Marzullo, Living Streets
"She came highly recommended, and we can see why. Sarah easily navigated the various inputs and opinions, helping us to identify a clear and focused mission statement that we could all stand behind. She listened attentively to our thoughts was able to distill them into a clear and compelling message that captured the essence of who we are and what we stand for."
Family Voice Surrey
Why work with me?
I'm a solo business owner too; I get it; running a business is no joke.
There are many hats to wear, and often, only one head.
Juggling the daily needs of your business, even if you have a small team on board, means that your content marketing, SEO efforts and figuring out the best, most strategic way to update your website copy slips to the bottom of the to-do list.
Also, self-promotion (even though your business is smashing it) gives you the ick. And figuring out how to write content that compels people to buy from you or even just engage with you gives you a headache. How many blogs should you be writing? What should your welcome email say? Is it empathy or pain points you're meant to be tapping into? It's a minefield.
Add the fact that you're still trying to rank your business on Google...how are you meant to do all that and, more to the point, do it well?
As a professional copywriter and content strategist, I know exactly how to do all that wordy stuff for you. (And, by the way, it's not just words. A whole heap of strategy and creative know-how goes into the process.) I understand how to make your website convert more browsers into buyers, and I know how to detangle your thoughts so your messaging lands with the intended audience and connects. I can work a story for you so it delivers an impact.
TL:DR?
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Conversion-focused (because you want to make money, right?)
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SEO-savvy (but not an SEO robot)
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Strategic and sales-smart (without the sleaze)
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Storytelling meets psychology (creativity with purpose)
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Collaborative and long-term focused (I'm in it for the growth, not just the gig)
Not sure if your business is ready for telling it like it is, high-converting content?
I get it, budgets matter for small businesses, but so does ROI.
I’m not the cheapest, nor am I the most expensive. I mostly charge by project and I work loosely around a day rate of £425. Sometimes I charge more, sometimes I charge less. It all depends on the scope of the project, the time required and the expertise needed.
It helps to think of content as an investment that works for you 24/7. It's not just an expense. It’s what drives visibility, trust, and ultimately, more sales.
Sure, cheap content might save you money now, but I guarantee it won't get the results you're hoping for.
Get in touch to discuss a package that fits your budget and delivers long-term value.Give it a whirl, see how it serves your business. I’m not here to judge or to convince you otherwise.
But I will say, AI can help with ideas, but it sure as heck can't replace human intuition, nuance, storytelling, and strategy. And that's what makes content work.You're busy running your business - 'Copywriter & Content Strategist' is not a hat you need or want to wear.
Outsourcing your content and handing the blank page to a pro saves you time and gets the job done properly. Worth it? I think so.Figuring out your content strategy is my job. Whether you need SEO-optimised website copy, sales copy for your launch, or engaging email marketing campaigns, I’ll consider all the options and map out what will make the most significant impact.